I recently had an amazing branding session with the super talented Ashley Shank, a hair extension specialist! The photos we captured truly showcase her expertise and the heart of her business. Ashley specializes in Invisible Bead Extensions, offering a fully customized experience—from color and cut to the final styling. In addition to her skills behind the chair, Ashley is deeply committed to ongoing education. She’s always staying ahead of the latest techniques so that she can provide her clients with the best experiences!
When Ashley reached out to me for her hair extension specialist branding session, she had a clear vision in mind. She wanted a cohesive, clean and airy aesthetic that reflected her brand’s blend of approachability and attainable luxury. We shot this branding session in Ashley’s adorable studio, which was the perfect backdrop to showcase her expertise.
We focused on a mix of headshots, action shots, and detail shots, creating a well-rounded gallery that highlights both her artistry and her process. Ashley wanted images that would not only elevate her Instagram and website but also educate her current and future clients. And let me just say—we absolutely brought that vision to life!
Capturing Ashley’s Hair Extension Expertise
One of the key aspects of Ashley’s work is the level of customization she provides for her clients. We really wanted to capture this by showing each step of the extension process, from the careful stitching of beads and wefts to the final, seamless blend. The images from our branding session work together to tell a story—one that speaks to her skill, attention to detail, and the personalized care she gives to every single one of her clients!
Thoughtful Details That Elevate Her Brand
A great branding session goes beyond just headshots—it’s about visually representing the client experience. For Ashley, this meant incorporating the tools of her trade, from her needles and thread to her favorite styling products and tools. These details help communicate not just what she does, but the level of precision and artistry involved in her work!
Ashley’s Take on Her Hair Extension Branding Session
After our session, Ashley was kind enough to share some thoughts about her experience:
“Prep and communication were great! It was so fun, and I felt really seen and heard! I felt there was just the right amount of guidance and room for my input. I loved the Zoom call—it made everything feel more easy and natural. The checklist helped me stay on task! These are a must for independent stylists and small brands like myself!”
Reading this was such a sweet reminder of why I LOVE branding photography! It’s not just about capturing beautiful images–it’s about capturing beautiful images that truly represent your brand and help your business grow! Trust me when I say that a branding session can make the biggest difference in your business!
Needing a Brand Refresh?
Branding photos should do more than just look good on your website and socials—they should work for you, helping you attract your dream clients and showcase your expertise. Whether you’re a hair extension specialist like Ashley or a business owner looking to freshen up your brand, a branding session can help you stand out to potential clients.
I would love to help you bring your vision to life! Let’s chat about what a branding session for your business would look like!
