Some branding sessions just hit different, and this was one of them! When Elana Marcus, psychotherapist and founder of Ignite Change, reached out to me for a branding session, I just knew we were about to create something special. Elana’s concierge mental and behavioral health practice focuses on children, teens, and families, and she wanted her branding photos to reflect exactly that. I’ve worked with all kinds of businesses, but getting to capture the heart behind a practice like this was TRULY rewarding!

She’s More Than Your Average Therapist

What makes Ignite Change stand out? Elana herself! She’s engaging, direct, and passionate about helping her clients reach their goals and strengthen their relationships. She doesn’t just wait in an office for clients to show up—she meets them where they are, both literally and figuratively. Elana wanted these images to capture her warmth, her approachability, and the way she makes every client feel truly seen. Having powerful branding photos is an amazing way to communicate that message before clients even book a session with her!

A Branding Session with Purpose

To bring Elana’s vision to life, we included children, teens, and families in the session to authentically reflect her client population. Every detail was carefully planned, and we used props like fidgets, journals, screens, and even food to illustrate challenges like picky eating. We also incorporated a handful of settings to highlight the different ways Elana supports her clients. The more these images reflect what she does, the more they can help her attract the right families who need her expertise!

The Impact of Branding Photos

After our session, Elana shared the kindest words: “Everything was perfect! You have been an absolute pleasure to work with from beginning to end, and I have gotten only positive feedback and comments about the photos!” Seeing my clients walk away with photos that truly represent their brand is always my favorite part! Whether it’s a psychotherapist branding session, a salon shoot, or a personal brand refresh, having professional photos that align with your business can make ALL the difference! Trust me on this one!

Thinking About Your Own Branding Session?

If you’ve been tossing around the idea of booking a branding session for your own business, then I think we should have a little chat! It’s time to take your brand to the next level with photos that showcase your work and attract the right audience! In the meantime, you can check out some of the other businesses I’ve helped on my blog!